The future of fashion for me is not about intelligent micro-fibre fabrics or high-tech couture but really its about global contemporary culture fusion. This campaign for Prada really hints at the possibilities.
Designed by London-based art director and illustrator Tara Dougens, the campaign was inspired by Prada’s latest men’s collection but to be designed for Japanese magazine Commons & Sense Man in animation. The end result is an engaging storyboard, with the manga references and blog-friendly use of gif animations.
Cool concept for a cool brand.