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The future of fashion for me is not about intelligent micro-fibre fabrics or high-tech couture but really its about global contemporary culture fusion. This campaign for Prada really hints at the possibilities.

Designed by London-based art director and illustrator Tara Dougens, the campaign was inspired by Prada’s latest men’s collection but to be designed for Japanese magazine Commons & Sense Man in animation. The end result is an engaging storyboard, with the manga references and blog-friendly use of gif animations.

Cool concept for a cool brand.